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BETABRAND
SUMMER '23

Betabrand was excited to launch an updated denim line along with new shorts and summer tops to expand beyond their iconic Dress Pant Yoga Pants. The deliverables were all digital for this campaign: organic and paid social, web banners, and emails. I chose to lean into an airy and carefree summer feeling while harnessing elements of the pre-Barbie-movie zeitgeist in my choice of color, propping, and models. We made it Betabrand through playful type layouts and the use of shapes in set design, in this case, triangles I built and painted.

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Art Direction: Bobbi Dulaney

Copy: Bobbi Dulaney 

Graphic Designers: Bobbi Dulaney + Zach Gomez

Photographer: Shannon Sinclair

Stylist: Rachel Hall

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Typography

Using both brand fonts we created emphasis where needed while creating visual interest and levity with playful layouts throughout the campaign.

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Typography

Using both brand fonts in several weights we created emphasis where needed while creating visual interest and levity with playful layouts throughout the campaign.

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